Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. This comprehensive report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal intriguing patterns in betting behavior among European bettors. More than half of the bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors engage in wagering on several games each week, demonstrating a high level of engagement.
Furthermore, a substantial 76% of respondents reported placing bets at least once a month. Among the various types of bets, over/under bets are particularly favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three, appealing to 35% of bettors.
The report also indicates that 57% of bets are placed on the Champions League and European tournaments. Meanwhile, 54% of bets are placed on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
The enthusiasm for Euro 2024 betting is evident, as an impressive 84% of bettors plan to place wagers on the tournament, regardless of whether their national team is participating. Live betting during games is exceptionally popular, with 83% of bettors engaging in this form of wagering.
One of the key factors influencing a bet is player performance, cited by 52% of respondents as a significant factor. Additionally, expert analysis and betting promotions are equally influential, each impacting 47% of bettors. These insights underline the importance of timely and relevant information for bettors.
Marketing Challenges
The report also highlights potential pitfalls for operators. Many respondents indicated they have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a cautionary note for sportsbook operators to carefully tailor their communication strategies to avoid saturation and disengagement.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. The insights provided by Optimove can help operators understand the nuances of their audience and adjust their offerings and communications accordingly.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," stated an Optimove representative. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."